Content in a video format always gets more response than other forms of media which may be text, audio, or still pictures. Videography has become increasingly accessible today to individuals and business clients with small budgets. Also, with the help of YouTube, it is readily available to end users via various devices including the ubiquitous smartphone. Hence the rising popularity of video as a media source. Interesting video content with low production cost can be created for SMEs which can then be distributed via social media. The videos could be about various topics like product demos, tutorials, testimonials, interesting facts about the industry, events participated etc. YouTube is not only a platform for entertainment, but it has also grown in the field of marketing. Today, it is an essential tool for marketers too. Many SMEs have started making low budget videos of their products and using YouTube to so that the audience can get to know the product. On YouTube, 300 hours of videos are uploaded every minute.
YouTube is the preferred video content streaming platform for people in the age group of 18-49. Not only this but 59% of young working professionals prefer watching a video than reading. And it’s one of the best ways of showing the details about a particular product or unpacking of a product where the audience doesn’t need to keep reading every detail about the product. Also, product unboxing and review videos help a lot in content marketing.
Source of Statistics: (https://www.hubspot.com/youtube-marketing)