Case Study 1 - IIFA
International India Film Academy
What Oscar awards are to Hollywood, IIFA awards are to Bollywood. If Oscars evoke a sense of history, IIFA awards are all glitz and glam. A mega event that is attended by the who’s who of Bollywood. Each award event set new benchmarks in grandeur and glamour.
It was a privilege and challenge for us to promote IIFA on social media and try and take the brand to another level.